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Archive for the Book_Tourism Category

Hospitality and Tourism Management Technologies”, Patricia Ordóñez de Pablos

Tourism is a dynamic part of our economy. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges […]

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Marketing for hospitality and tourism”, Philip Kotler, John T. Bowen, James C. Makens

The most widely used Hospitality marketing book—this four-color leader is comprehensive and innovativ managerial and practica state-of-the-art and real-world. Building on the authors’ expertis it […]

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