The most widely used Hospitality marketing book—this four-color leader is comprehensive and innovativ managerial and practica state-of-the-art and real-world. Building on the authors’ expertis it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace.
Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networkin database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
